Imagine you’re in your local supermarket or fresh food grocer. To your left are intricately stacked arrangements of the finest cookies, breads, cereals, and cakes. To your right are beautifully arranged meats, fruits, and vegetables that are ripe for the picking. But in your wallet, there is a limited amount of money. 

 Your heart says yes, but your head says no.

 Food shopping can be quite hard nowadays due to the extensive variety of long-life and short-life food. Food can help mend a broken heart, ease a sore throat, and fill a worn out body.

 But how do you stop yourself buying 20 packets of your favourite chips and crisps because they’re on sale?!

 To start off, Martin Lindstrom,  a marketing consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, said  “We doubled their [trolley] size as a test, and customers bought 19 percent more”. We buy more just because we have space to and think we need quantity over quality. Put down those 2 for 1 ice cream containers and pick up 6 juicy, red apples instead. Only buy quality items that are good for you and taste great, instead of wasting countless dollars on artificial sugars and preservatives. 

Keep track of how much the items you’re putting in your trolley costs! Start of your shopping with a budget, and stick to it. That way, if you’re near the mark or exceed, you can decide what items aren’t as important as you thought, or can switch to a different brand. 

Shop with a full stomach. Why do you think the first sections you see in a grocery store are the fruit and vegetables, bakery, and meat? Talk about a sensory overload! Large food stores have been specifically designed to start your shopping experience seeing bright colours to brighten your mood, freshly baked pastries to waft into your nostrils to tempt your appetite, and nice cuts of meat to remind of the potential for tonight’s dinner. By going to your grocer with a full stomach, your body isn’t triggered by all of these temptations, so you are statistically less likely to overspend.  

Last, but not least, act your wage. There is no point spending $500 a trip, and buying excessive items when you’re earning $200 a week. Know your limits so you don’t rack up a credit card bill you can never pay off in the near future.


Bernice Abuan

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